StoreVillage.com started as a learning experience for APC. We wanted to learn about some basic e-commerce concepts including complete database-driven page development and the art of affiliating with other businesses. We selected this project to learn these aspects because it seemed to be a good idea and...well...because the domain name was just so darn catchy (we're just being honest here). It is extremely difficult to find an available domain name with "mall," "store," or "shop" in it and StoreVillage.com was an original that exactly described what we wanted to build.
As we began building the village, we decided that the concept was not only a good learning experience but it seemed to have a viable business purpose as well. We thought about how we could make this cyber mall more unique than most out there. We decided that what we personally really hated about Internet shopping is finding a quality store--because there are so many to choose from out there. In our quest for quality affiliations with online vendors, we decided to record Pros and Cons about each. This quickly evolved into a database of critiques that we used to rank each store. A StoreVillage.com shopper will be able to quickly read about each ranked store in the village, compare their overview and Pros and Cons. This will help them cut through the noise and quickly find what they're looking for. We feel it will have enough value for on-line shoppers to repeatedly use it as their central shopping hub.
This project was announced on October 2, 2000 and was functional in mid-December 2000 and is currently still growing. Site visitor volumes are increasing every month (except September 2001, understandably).
As part of our design phase, we tossed around several dozen different slogans for the village. This was an iterative process. We received feedback from several dozen associates of APC and decided on the following slogan:
StoreVillage.com ...where online stores gather.
The new logo design is below.
This logo design was iterative. These logos represented a blueprint of the mall (like you'd find at an information center in a brick-and-mortar mall) with each store (category) being one of the shapes in the logo.
See It Online! (Check out the What's New section)
Visit StoreVillage.com ...where online stores gather!